Show Floor Happenings + Panels | SOURCING at MAGIC

Show Floor Happenings + Panels | SOURCING at MAGIC

Wednesday, February 08 2017


 SHOW FLOOR HAPPENINGS 



 

 African Fashion Gallery & Photo Booth | Booth 61100

Walk through our gallery of modern designs inspired by the vibrancy and radiance of African cultures, featuring designers from 9 countries in Africa. Plus, take a photo in our photo booth and share your favorite snaps on social media! 

MORPHEW/PARADOX Vintage Collections | Booth 60901

Morphew/Paradox is an inspirational lifestyle brand sourcing the greatest vintage pieces from around the globe. Browse through their vintage archives and discover pieces to best inspire your next shape, concepts, prints, and embellishments.

Fashion Snoops Trend Gallery | Booth 60300
See key Spring/Summer 2018 fashion trends brought to life in an interactive, tactile environment presented by leading trend forecaster, Fashion Snoops.

 

Pantone Color Lounge | Booth 60600
Get front-row access to Pantone's full lineup of color products for the fashion industry and purchase an exclusive MAGIC Pantone color card.

 

Sustainable Textile Trend Display | Booth 60800
Looking for eco-conscious textiles, accessories, and trimmings but not sure where to start? Taiwan’s sustainable textiles not only emphasize functional features, but also stress ergonomic cuts and fashion trends to ensure comfort, safety, and health. Visit this trend display to learn more from the Taiwan Textile Federation.

 

Denim Trend Display | Booth 64306
Check out our Denim Trend Area and see innovative product proposals from fiber companies, fabric mills, garment manufacturers, developers of technologies, and universities. 

 

Wearable Tech & 3D Printing | Booths 66707 & 66800
Explore the most talked about technology and witness live demonstrations featuring fabric printing, scanning, 2D/3D production tools and robotics. Participation by: EFI (Booth 66707), SoftWear

 

Live Mural Paintings | Booths 66603 & 61906
See today's most talked about contemporary artists paint daily on the show floor. MAGIC favorite Justin Pierce is in Booth 66603, and Japanese newcomer Momoko Katsuragawa will be painting at the Japan Pavilion in Booth 61906.


 THE SOURCE LOUNGE PANELS 


 

 

TUESDAY, FEBURARY 21

3:00 PM | HOW TO GAIN A FOLLOWING & MAKE MONEY ON THE DESIGN IDEAS ALREADY IN YOUR HEAD

Betabrand is an online, direct-to-consumer, clothing company that’s built by its community of creators and customers. It’s an Instagram-like platform where designers post their ideas and viewers vote for the ones they like. When Betabrand sees a trending interest in a design concept, we develop it for production, and the designer gets 10% of sales*! If you are interested in learning more about having your design ideas come to market, making money, and/or starting to gather a following around your ideas without investing in development and manufacturing, this is a discussion you can't miss.

PRESENTED BY:
Liz Rossof, Director of Betabrand’s Designer Community

4:00 PM | WEARABLE TECH: SAFETY, CONNECTIVITY AND BLING

The next line of wearables are not only functional but fashionable. The first round of connected jewelry was so heavy that you needed Schwarzenegger biceps to wear them, but with the innovative new chips and sleek design, accessories are experiencing a resurgence. Our panel of experts will talk about the next wave of connected accessories, the challenges of manufacturing, the excitement of innovation and the merging of the odd threesome: Fashion, Tech, and Fitness.

PANELISTS:
Sylvia Heisel, Fashion Designer, Creative Director, HEISEL
Peter Sylvester, Associate Producer Sports and FitnessTech and FashionWare, LIDT
Cliff Ulrich, Product Innovation Manager, RICHLINE GROUP

WEDNESDAY, FEBURARY 22

 

1:00 PM  | COSTUME DESIGN: CHARACTER, TRENDS, AND BRANDING FOR TELEVISION

Come hear from the costume designers for some of television’s hottest shows on how they use fashion to tell a story, create characters, and set trends. Learn about how you can get your products onto these shows and other exciting branding partnerships with these industry leaders.

MODERATOR:
Wendy Bendoni, Professor, Fashion Marketing Chair, SCHOOL OF BUSINESS WOODBURY UNIVERSITY

PANELISTS:
Kairo Courts, Costume Designer of Golden Globe winning TV series ATLANTA
CECI, Costume Designer, Netflix’s soon to be released DEAR WHITE PEOPLE

2:30 PM

WEARABLE TECH: FITNESS AS A SECOND SKIN
Fashion and Tech may seem like a match made in the laboratory but many companies and designers are learning that the key to a successful partnership is built into the fabric itself. We’ll talk with Sylvia Heisel about the FashionWare show at CES 2017 and where she thinks the next big innovation will be.

MODERATOR:
Julie Sylvester, Executive Producer, FASHIONWARE & FITNESSTECH LIVING IN DIGITAL TIMES

PANELIST:
Sylvia Heisel, Fashion Designer, Creative Director, HEISEL

THURSDAY, FEBURARY 23

11:00 AM

THE FUTURE OF FASHION FORECASTING: USING SOCIAL MEDIA TO FORECAST TRENDS
Thanks to social media, we are lucky enough to have access to real-time trend information 24/7. Today the hyper-connected consumers want the trends they see instantly from their social feeds, but they depend on retailers to deliver the merchandise in a timely manner. This lecture will review how to utilize social media to meet the needs of the consumers in the “Insta-Fashion” world we live in today and which tools allow you to know your customer better than ever before.

PRESENTED BY:
Wendy Bendoni, Professor, Fashion Marketing Chair, SCHOOL OF BUSINESS WOODBURY UNIVERSITY


For more events and show floor happenings during MAGIC, CLICK HERE