by Genevieve Scarano
Google and H&M backed digital fashion house Ivyrevel are jumpstarting the future of fashion.

Preview trends before they come to life at the show in our interactive textile gallery, curated by Fashion Snoops.

The most influential seminars, must-attend events and show floor happenings are here. See which trend galleries, technology innovations and educational sessions you have access to this season at SOURCING at MAGIC.


We want to make sure you have access to education anywhere, anytime. See what seminars will stream live on social media during the show.

By Tara Donaldson | Sourcing Journal 

Suppliers could soon be shipping their retailers’ product for them.

With President Trump now firmly in office, SOURCING at MAGIC will take a look at how the Trump administration may impact various free trade agreements and international trade relationships, at this February’s show in Las Vegas (February 20-23, 2017). 

From interior design and the great outdoors, to old-school designs rooted in tradition, footwear designers are pulling inspiration from an endless pool of sources. Here’s a look at four trends to catch for Fall ’17.

By Angela Velasquez

Take a closer look at key textiles,  trims and  treatments from the latest runway presentations around the world.

Every month leading up to the show, we’ll spotlight 3 must-attend seminars from the SOURCING at MAGIC Seminar Series.

Read all the buzz from the industry on SOURCING at MAGIC's February 2017 focus on Africa.

As the fashion industry becomes even more digital, professionals embrace the power of face-to-face networking and recruitment at trade shows.

Africa isn’t just enjoying a moment of attention from the sourcing world—countries in the region have continued to position themselves for a competitive role in the manufacturing sector and more retailers are taking note. (Article written by Sourcing Journal exclusively for SOURCING at MAGIC)

We took to the streets this season in search of the influencing gate-keepers of global street style.

Read more on Pantone's Color of the Year selection for 2017:  PANTONE 15-0343 Greenery, a refreshing and revitalizing shade, Greenery is symbolic of new beginnings

Discover new factories, manufacturers, and suppliers from countries in Africa as they join our lineup of 40+ countries. Plus, attend special seminars and get access to tips from industry experts as they discuss the continents position as the next sourcing destination.